http://www.helloboomers.com/baby-boomers/society/aging-baby-boomers-expect-society/ Tue, 09 Mar 2010 23:10:31 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.helloboomers.com/baby-boomers/society/aging-baby-boomers-expect-society/comment-page-1/#comment-1404 Diane R. Castro Fri, 01 Jan 2010 21:31:20 +0000 http://www.helloboomers.com/?p=20#comment-1404 I am a later-born baby boomer -- born in 1961 (48 years old.) While I am not looking to retire anytime soon, I am a typical baby boomer -- am challenged with aging parents, have strong political views, am concerned about my health and take care of myself, see the doctor regularly -- all of the things us baby boomers are concerned about as mentioned here. My big question is, why are companies still marketing to teenagers and folks in their early 20's, when the baby boomers are becoming one of the largest demographics in the next few years? I just do not get it...or, maybe they don't. I would like to hear what others think. Thanks. Diane Castro, Founder of SOS 4 Seniors. I am a later-born baby boomer — born in 1961 (48 years old.) While I am not looking to retire anytime soon, I am a typical baby boomer — am challenged with aging parents, have strong political views, am concerned about my health and take care of myself, see the doctor regularly — all of the things us baby boomers are concerned about as mentioned here. My big question is, why are companies still marketing to teenagers and folks in their early 20’s, when the baby boomers are becoming one of the largest demographics in the next few years? I just do not get it…or, maybe they don’t. I would like to hear what others think. Thanks. Diane Castro, Founder of SOS 4 Seniors.

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